Forms of marketing they are a-changing. This doesn’t only include digital marketing, but the traditional one as well. However, exhibition stands are still hugely popular and valuable when it comes to presenting the business and what it stands for. In that respect, there’s an ever-present need to spice things up and bring some new and creative ideas for exhibition stands.
Your goal should be to attract and engage as many visitors as possible, and the following innovative exhibition stand design ideas are bound to help you with that.
1. Utilize the Height
Not many entrepreneurs consider the importance of height when it comes to exhibition stands. But the fact of the matter is that the taller your stand is, the better chances you have to attract more visitors. Not to mention that taller exhibition stands inevitably appear more professional and modern. Of course, before you put the entire exhibition design and build-up into motion, make sure to talk to the show organizers to check what the height limits are.
Going as high as possible is great, especially when you don’t have too much space horizontally to show off everything you want about your business.
2. Make Your Graphics Pop
If you want to draw attention to your exhibition stand you’ll have to utilize the graphics and prints to the fullest, too.
In general, larger graphics and bolder fonts tend to attract visitors the most, especially when you’re already adding the height into the equation. Still, you always have to incorporate the colors and branding of your business properly. Most importantly, you have to feature the highest-quality prints, which is something Printroom.ie can help you with.
3. Add a Gaming Element
One of the latest trends in innovative exhibition stand designs is gamification. Essentially, you provide the visitors with an engaging gaming element to fully immerse them into the experience of what you have to offer.
It’s only natural that you’d want your game to feature your products/services, but you should also incorporate the customer data as well as your target audience’s objectives. In that respect, even simple quizzes or puzzles will keep the visitors talking about you and spreading the word about your business.
4. Make the Most Out of VR/AR Tech
Even though holding an exhibition stand falls under the category of traditional marketing, you still need to keep up with the times. In that respect, utilizing VR/AR technologies can make a huge difference for your visitor reach.
Visitors won’t even have to get into your booth if the crowd is too wild, yet they’ll be able to observe your products/services in action.
5. Make Sure to Accessorize
Adding accessories and decorative elements to your exhibition stand is a rather inexpensive yet very effective technique that will make your booth more attractive. Even if you don’t like the idea of wasting your budget on accessories, you can always rent them to save some money.
However, carefully placed accessories and decorative elements here and there will make your business seem more approachable and relatable. Not only that, but this will also allow you to create a more unique and personal stand that doesn’t only rely on typical exhibition elements.
6. Introduce Fun Gifts and Freebies
Some things will never change and that definitely goes for people’s interest in promotional gifts and freebies. Of course, the innovative aspect of this particular idea includes all the new options you have when it comes to the type of gifts you could give. Aside from the traditional pens, lighters, and caps, you might want to spice things up with sunglasses, tote bags, mousepads, and so on.
A good idea would be to throw in a giveaway to attract even more visitors to your booth. Through the giveaway, you can give out fancier gadgets such as flash drives, action cameras, and similar.
7. Create a Lounging Area
An exhibition show has its purpose and visitors know why they’re there. But that doesn’t change the fact that walking from one booth to another all day can quickly become very tiresome. It’s not uncommon for attendees to stick to just one area of the exhibition by the end of the day so that they could just get to the available seating.
In that respect, you can make the traffic at your own booth thrive if you make it a point to create a lounge area.
In the end, don’t forget to build a warm, inviting, and friendly atmosphere at your exhibition stand. Networking is another important factor for the visitors and if they can relax and chat at your booth, you can consider this exhibition show a true success.