Whether yours is a brand new digital agency start-up, a mid-tier media agency, or a full-service agency, you need to market your agency more. The advertising industry is packed to the brim with influencers, freelance specialists, and gurus.
The advertising industry is highly competitive, and the client today has more options than before. It would help if you had all the tips you can get on how to market your agency to give you an edge over your competitors. Getting great results for your clients might get you new business, but not always. Here are a few tips for marketing your digital agency:
Focus On Specific Markets
The secret to growing digital marketing in this cutthroat industry is specialization. Your digital marketing agency might be at a standstill because you are spreading yourself too thin. Your website should show exactly what you specialize in. Pick one item and run with the idea. Gain experience and clients before picking another line of specialization if you have to.
Decide on whether you want to be full service or specialized agency. Both can work, but it will take you time to break even when you are trying to handle all aspects of digital marketing. Specializing will be the key to success.
Use a Lead Magnet
A lead magnet is an incentive offered to potential consumers as a way to get their email addresses or any other means of contact. Lead magnets offer prospective customers something downloadable such as a cheat sheet, eBook, White Paper, templates, etc.
Since a large number of your site visitors will not turn into leads unless they get a good reason, so you must create a lead magnet and use it appropriately. Please make use of a lead magnet, and take their contact information, nurture the potential client until they eventually commit.
Develop Case Studies from Successful Clients
Your digital marketing agency will significantly benefit from your successful customers. You can get excited that your agency generated excellent results, but do not be content to stop there. Make client case studies a resource and, when possible, create a page to showcase all the client testimonials and case studies.
Be Your Client
This might sound like a counter-intuitive move, but if you do it properly, it is a powerful tool. Clients measure how good you are at what you do by the results you produce, not the promises you make. By becoming your client, you become decisive and willing to get results for yourself. You will promote your business as if another company has employed you.
Make Your Project Management Process Simple
When potential customers come into the first contact with your digital agency, they want to find out how simple or complex your processes are. If the processes are too complicated, they get disappointed as they make an assumption you cannot drive any growth for their businesses.
Ensure your reports, templates, tools, team, and strategies are relatable with clients. Most clients have challenges with their businesses and look to you for solutions. If you complicate things, they will assume you cannot help them.
Ensure You Rank Among The First
If your digital marketing agency is intent on Search Engine Optimization (SEO), you have to improve your search ranking on Google to be convincing. When you can prove to clients where your agency ranks on organic search engines, you can convince clients to give you business.
Ensure Your Pricing Model Is Flexible
As an agency, your prices should not be set in stone, and they need to be flexible. In the end, the value of your services will be self-evident. If your pricing model is inflexible, you will end up charging too low or too high. When you meet new clients, ensure you find out their expectations, needs, and if they have a budget. You can then offer them different package prices that are suitable for them
Marketing your digital marketing agency takes some hard work and resilience, but it mainly needs you to work smart. Once you figure out where you want to be, work towards your goals by offering incentives and using case studies to convince new clients of your expertise.